PERSPECTIVES & FIELD NOTES
Blog
Reflections on applying the C.O.R.E Framework™ in the field
Case Studies
Case Study: An FMCG Distributor That Lost Territory Due to a Consciousness Gap at Owner Level
15 Sep 2026
An FMCG distributor in the greater Malang area lost 12% market share over 18 months — not because competitors got stronger, but because the owner himself lost awareness of his own business direction.
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Case Study: A B2B Sales Team That Improved Closing Rate by Resetting Ownership
11 Sep 2026
A B2B IT solutions sales team covering the Surabaya-Sidoarjo area raised its closing rate from 14% to 27% over two quarters — not by adding headcount, but by restructuring territory ownership.
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