PERSPECTIVES & FIELD NOTES

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Reflections on applying the C.O.R.E Framework™ in the field

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Field Notes

Why SME Owners Often Misdiagnose Their Own Business Problems

23 Sep 2026

From hundreds of consulting sessions with SME owners, one pattern keeps repeating: they treat symptoms, not root causes — and often don't realize it until it's too late.

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Field Notes

30 Years in the Field: Lessons No Sales Classroom Ever Taught

19 Sep 2026

Closing techniques can be taught in a day. What can't be taught that fast is how to endure, read a room, and keep your integrity after 30 years in the field.

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